Meta Public Affairs Design
Meta needed a design system that would bring cohesion to its public affairs marketing, but that also allowed room for the individual brands being presented – Meta, Facebook, Instagram and WhatsApp – to retain elements of their own styles.
I led the internal team that solved this problem by creating a hybrid system that allowed the brands to use some of their own elements (such as logo and typeface) and while pulling others (ex. color and motion) from a shared public affairs visual approach.
Partner: Creative X (internal)
