Twitter Brand Design System
Twitter's original all blue, very conservative design system didn't reflect the energy or immediacy of the product and lacked a point of view on the brand. To address this I led a company-wide overhaul of the way we expressed ourselves visually.
The new design system, documented in a comprehensive style guide, makes better use of Twitter’s iconic logo and hashtags, standardizes UI representation and incorporates a richer color palette. It was used as the foundation for all consumer, business and corporate marketing.
Partner: Design Studio
