Twitter Product Marketing
When I was at Twitter, the existential struggle was to define what exactly it was and how it worked to a world that didn’t always understand (this was the pre-Trump era, for context).
To address this problem, my team and I worked closely with Twitter's product marketing group to clearly communicate the features and benefits of every new launch. Deliverables ranged from simple product demos to polished ads, and covered everything from GIF parties to the NFL to barking cats.
Partners: Twitter #Studio (internal), Swift (and others for work not included here)